April 2025 · Preliminary Audit

SEO Audit Report for Coast Dental Centre

A plain-English review of how coastdentalcentre.ca performs in Google search — and what to do about it.

Maple Ridge, BC
6
Issues identified
75
Speed score / 100
1
Missed opportunity
Dentist consultation
Context

What is SEO — and why does it matter?

What Google sees

When someone searches "dentist in Maple Ridge", Google scans millions of sites and shows the ones it trusts most. SEO is the work that earns that trust.

Why rankings matter

The top 3 Google results receive over 75% of all clicks. If Coast Dental isn't there, those patients are booking with a competitor instead.

What this audit covers

We reviewed technical health, content quality, online reputation, and missed growth opportunities — and found 6 clear areas to address.

01
HIGH PRIORITY

Weak Online Reputation

The Issue

Think of backlinks as other websites recommending yours. Right now, very few other sites link to coastdentalcentre.ca — so Google has little reason to trust or promote it. The result: the site appears for very few search terms, meaning far fewer people find it when searching for a dentist in Maple Ridge.

The Fix
  • Complete and optimise Google Business Profile
  • List on RateMDs, Yelp, Yellow Pages, local directories
  • Request Google reviews from satisfied patients
  • Partner with Maple Ridge community pages for links
02
MEDIUM PRIORITY

Website Loads Too Slowly

The Issue

Google rewards fast websites with better rankings and penalises slow ones. The site currently scores 75 out of 100 on Google's speed test — below the 90+ target. Slow load times also frustrate real visitors, who may leave before even seeing the services on offer.

The Fix
  • Compress and resize all images on the site
  • Enable browser caching for repeat visitors
  • Run Google PageSpeed Insights for a full fix list
03
MEDIUM PRIORITY

No FAQ Sections on Service Pages

The Issue

People often search full questions like "Does Invisalign hurt?" or "How long does a crown take?". Pages with FAQ sections can appear in special Google answer boxes at the very top of search results — above all other links. Currently, none of the service pages include FAQ content.

The Fix
  • Add 5–8 FAQs to each service page
  • Write answers to common patient questions
  • Target questions real Maple Ridge patients search
  • Mark up FAQs so Google can feature them as answers
04
MEDIUM PRIORITY

Service Pages Have Too Little Content

The Issue

Google looks at how much genuinely useful information a page provides. Most service pages currently have only a few sentences of description. Google sees this as low-effort and ranks these pages below competitors who explain their services in depth — with process, recovery, costs, and expectations.

The Fix
  • Expand each service page to 400–600 words
  • Explain the process, timeline, and what to expect
  • Write in plain English — no dental jargon
  • Naturally include "Maple Ridge" keywords throughout
05
MEDIUM PRIORITY

Page Headings Are Disorganised

The Issue

Headings on a webpage are like chapter titles — they tell Google exactly what the page covers. Right now, the headings across the site are not structured in the right order and don't include the most important keywords. This makes it harder for Google to understand each page, directly hurting its ranking potential.

The Fix
  • One clear H1 per page including service + location
  • Example: "Dental Implants in Maple Ridge, BC"
  • Use H2 and H3 to organise content beneath it
  • Audit and correct all page heading structures
OPPORTUNITY

No Cosmetic Dentistry Page

The Issue

Cosmetic dentistry is one of the most searched dental topics online. Right now it only appears as a navigation menu label — there is no dedicated page for it. This means the website cannot rank for high-demand searches like "cosmetic dentist Maple Ridge" — even though the clinic already offers every relevant service.

The Action
  • Create a Cosmetic Dentistry landing page
  • Target keyword: "cosmetic dentist Maple Ridge"
  • List all services: Invisalign, veneers, whitening, implants
  • Link from the new page to each service page
Next Steps

Recommended Action Plan

A structured 14-week roadmap that begins immediately — with no major disruption to the day-to-day running of the practice.

01
Phase 1
Weeks 1–4
  • Optimise Google Business Profile fully
  • Submit to RateMDs, Yelp, Yellow Pages
  • Request Google reviews from patients
  • Create the Cosmetic Dentistry page
02
Phase 2
Weeks 5–10
  • Expand all service pages to 400–600 words
  • Add FAQ sections to each service page
  • Fix H1/H2/H3 headings across all pages
03
Phase 3
Weeks 11–14
  • Compress images and enable browser caching
  • Run PageSpeed Insights — resolve remaining items
  • Monthly ranking and traffic review begins

Let's get Coast Dental ranking where it belongs.

All six issues identified in this report are fixable with a structured, phased approach. The recommended plan can begin immediately — with no major disruption to the day-to-day running of the practice.

Google Business Profile optimised Cosmetic Dentistry page created Content expanded across all pages
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6
Issues identified
14
Weeks to full resolution