SEO Audit Report for Coast Dental Centre

Think of backlinks as other websites recommending yours. Right now, very few other sites link to coastdentalcentre.ca — so Google has little reason to trust or promote it. The result: the site appears for very few search terms, meaning far fewer people find it when searching for a dentist in Maple Ridge.

• Complete and optimise Google Business Profile
• List on RateMDs, Yelp, Yellow Pages, local directories
• Request Google reviews from satisfied patients
• Partner with Maple Ridge community pages for links

Google rewards fast websites with better rankings and penalises slow ones. The site currently scores 75 out of 100 on Google's speed test — below the 90+ target. Slow load times also frustrate real visitors, who may leave before even seeing the services on offer.

• Compress and resize all images on the site
• Enable browser caching for repeat visitors
• Run Google PageSpeed Insights for a full fix list

People often search full questions like "Does Invisalign hurt?" or "How long does a crown take?". Pages with FAQ sections can appear in special Google answer boxes at the very top of search results — above all other links. Currently, none of the service pages include FAQ content.

• Add 5–8 FAQs to each service page
• Write answers to common patient questions
• Target questions real Maple Ridge patients search
• Mark up FAQs so Google can feature them as answers

Google looks at how much genuinely useful information a page provides. Most service pages currently have only a few sentences of description. Google sees this as low-effort and ranks these pages below competitors who explain their services in depth — with process, recovery, costs, and expectations.

• Expand each service page to 400–600 words
• Explain the process, timeline, and what to expect
• Write in plain English — no dental jargon
• Naturally include "Maple Ridge" keywords throughout

Headings on a webpage are like chapter titles — they tell Google exactly what the page covers. Right now, the headings across the site are not structured in the right order and don't include the most important keywords. This makes it harder for Google to understand each page, directly hurting its ranking potential.

• One clear H1 per page including service + location
• Example: "Dental Implants in Maple Ridge, BC"
• Use H2 and H3 to organise content beneath it
• Audit and correct all page heading structures

Cosmetic dentistry is one of the most searched dental topics online. Right now it only appears as a navigation menu label — there is no dedicated page for it. This means the website cannot rank for high-demand searches like "cosmetic dentist Maple Ridge" — even though the clinic already offers every relevant service.

• Create a Cosmetic Dentistry landing page
• Target keyword: "cosmetic dentist Maple Ridge"
• List all services: Invisalign, veneers, whitening, implants
• Link from the new page to each service page